|
|
Marketing: Curriculum
Business Core (39 credits) |
BUS |
181 |
Introduction to Business |
ACC |
201 |
Financial Accounting |
ACC |
202 |
Managerial Accounting |
ECO |
202 |
Introductory Microeconomics |
MIS |
215 |
Introduction to Information Systems |
MGT |
305 |
Organizational Behavior and Management |
MGT |
325 |
Operations Management |
MKT |
306 |
Marketing Concepts and Applications |
BUS |
311 |
Applications of Statistics in Business |
BUS |
339 |
Business Law I |
FIN |
319 |
Financial Management I |
BUS |
366 |
International Business |
BUS |
498 |
Strategic Management |
Marketing Major (21 credits) |
MKT |
309 |
Product/Services Mgt. & Pricing Strategy |
MKT |
381 |
Marketing Research |
MKT |
385 |
Consumer Behavior |
MKT |
386 |
Prom., Advertising, & Personal Selling |
MKT |
403 |
Sales Mgt. & Channels of Dist. |
MKT |
466 |
Business to Business & Int’l Marketing |
MKT |
490 |
Marketing Mgt. Strat. |
Communication Arts - Oral and Written (9 credits) |
ENG |
111 |
|
ENG |
112/110 |
|
SPE |
|
|
Natural Science and Mathematics (9 credits) |
MAT |
108 |
Precal for Business |
MAT |
152 |
Elem Prob & Stats |
SCI |
|
|
Theology and Philosophy (9 credits) |
THE |
|
|
PHI |
292 |
Social and Ethical Issues in Business |
|
|
|
Behavioral and Social Sciences (9 credits) |
ECO |
201 |
Intro to Macroeconomics |
|
|
|
|
|
|
(3 credits required from: ANT, CRM, PSY, SOC) |
Humanities and Arts (9 credits) |
| |
|
|
| |
|
|
| |
|
|
Business Electives (3 credits) |
| |
|
|
Non-Business Electives (15 credits) |
CAT |
102 |
Basic Computer Applications |
ORI |
100 |
Freshman Seminar |
ORI |
300 |
Senior Transitions |
|
|
|
|
|
|
|
|
|
