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Marketing
The Bachelor of Science in Business Administration with a major in Marketing prepares students for careers in marketing, sales, and marketing research. The marketing major focuses on the study of all activities required to determine which products and services are most desired by consumers as well as how to design and implement programs to efficiently communicate and distribute products and services. Our marketing students learn to make decisions about product design and quality, pricing, advertising, channels of distribution, and personal selling in ways to enhance consumer satisfaction and further the goals of the company or organization. Our approach to marketing education is to provide a comprehensive set of courses and experiences that allow students to approach problems with a clear understanding of the marketing function as well as the interrelationships of marketing with other functions.
| Business Core (39 credits) |
| BUS |
181 |
Introduction to Business |
| ACC |
201 |
Financial Accounting |
| ACC |
202 |
Managerial Accounting |
| ECO |
202 |
Principles Microeconomics |
| BUS |
239 |
Business Law I |
| MGT |
305 |
Organizational Behavior and Management |
| MGT |
325 |
Business Processes and Supply Chain Management |
| MKT |
306 |
Principles of Marketing |
| BUS |
311 |
Applications of Statistics in Business |
| BUS |
315 |
Introduction to Information Systems |
| FIN |
319 |
Managerial Finance |
| BUS |
366 |
International Business |
| BUS |
498 |
Strategic Management |
| Business Electives (3 credits) |
| Marketing Major (21) |
| 371 |
Personal Selling |
| 381 |
Marketing Research |
| 385 |
Consumer Behavior |
| 466 |
International Marketing |
| 467 |
Retail Management |
| 486 |
Advertising & Promotional Strategies |
| 490 |
Marketing Management Strategy |
Distribution Requirements with co-requisites
| Theology and Philosophy (9 credits) |
| THE |
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| PHI |
292 |
Ethics |
| Communication Arts - Oral and Written (9 credits) |
| ENG |
111 |
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| ENG |
112/210 |
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| SPE |
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| Natural Science and Mathematics (9 credits) |
| MAT |
108 |
Precal for Business |
| MAT |
152 |
Elem Prob & Stats |
| SCI |
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| Behavioral and Social Sciences (9 credits) |
| ECO |
201 |
Principles of Macroeconomics |
| (3 credits required from: ANT, CRM, PSY, SOC) |
| Humanities and Arts (9 credits) |
| Non-Business Electives (15 credits) |
| CS |
180 |
Introduction to Computers |
| ORI |
100 |
Freshman Seminar |
| ORI |
300 |
Career Readiness |
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