Bachelor
of Arts in Advertising
The Bachelor of Arts in Advertising is designed to provide you with
a wide base of knowledge in advertising, business, communication,
photography, and professional writing. In addition, study of the
liberal arts provides you with basic knowledge for a wide variety
of professional contexts.
The
Advertising curriculum is designed so that you will be able to:
- Understand
the influence of advertising on cultural norms, tastes, and trends.
- Demonstrate
creativity in the creation of print and broadcast advertising.
- Identify
the different audiences for advertising campaigns.
- Explain
the role of advertising in national and world economies.
- Understand
interplay among advertising tactics, strategy, and positioning.>
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Degree Requirements |
|
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Distribution |
54 credits |
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Students in the Advertising
program are required to take MAT 152, MUS 108, PHO 203,
and PSY 281 as part of the distribution. |
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Department
of Communications Requirements |
|
| COM 407 |
Theories of Human Communication |
3 credits |
| COM 470 |
Seminar
in Communication
(Integrative Experience) |
3 credits |
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Core Courses |
|
| ADV 301 |
Principles
of Advertising |
3 credits |
| ADV 362 |
Advertising Media Planning |
3 credits |
| ADV 401 |
Advertising
Creative Strategy & Execution |
3 credits |
| ADV 442 |
Advertising & Social
Responsibility |
3 credits |
| ADV 470 |
Advertising
Campaigns |
3 credits |
| ADV 480 |
International Advertising |
3 credits |
| ADV 484 |
Public
Relations/Advertising Research |
3 credits |
| ADV 499 |
Internship |
3 credits |
| COM 200 |
Introduction to Mass Media |
3 credits |
| COM 390 |
Principles of Public Relations |
3 credits |
| COM 412 |
Persuasion |
3 credits |
| COM 495 |
Communication Law |
3 credits |
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Production Co-requisites |
|
ADV 418
CS 325 |
Publication Production and
Layout or
Desktop Publishing |
3 credits |
| PHO 403 |
Computer Imaging |
3 credits |
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Business Co-requisites |
|
| MKT 306 |
Marketing Concepts &
Applications |
|
| MKT 385 |
Consumer Behavior |
|
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General Electives |
12 credits |
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Degree Total |
120 credits |
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