Advertising

The Bachelor of Arts in Advertisingis designed to provide students with knowledge and expertise in all aspects of advertising in preparation for a variety of professional challenges. Students take courses that prepare them for the ‘real world’ job market including advertising strategy, creative, design, research and media planning. Plus, our location in the Miami area allows students to explore unique internship opportunities within the region’s numerous advertising agencies, private corporations and non-profit groups.

Upon graduation, advertising majors will be prepared to:

• Identify target audiences and develop effective advertising campaigns.
• Understand how research, strategy and positioning interact.
• Experience the creative process and develop strong creative ideas for print,

broadcast and interactive media.

• Explain the role of advertising in our national and world economies.
• Understand the influences of advertising on cultural norms, tastes, and trends.

In addition, our core curriculum in the liberal arts gives students a balanced education.

Highlight of the Program - Advertising Campaigns

The highlight of the advertising program requires students to produce complete campaigns that utilize the knowledge acquired in all advertising classes. The campaigns offer exposure to real life situations such as client meetings, strategic brainstorming and creative design sessions. Students interested in the ‘creative’ process can further develop specific production skills with course work in graphic design.

All of our undergraduates are also required to complete an internship as part of the curriculum, providing valuable real work experience prior to entering the job market.

We invite you to learn more about the program through our web site. If you require additional information, send us an email at: communication@mail.barry.edu.