Curriculum

The Bachelor of Arts in Advertising is designed to provide the student with knowledge of all aspects of advertising. The curriculum exposes students to advertising strategy and planning, creative, media, and culture and provides them with the necessary tools to pursue a career in Advertising. In addition, the core curriculum in the liberal arts gives students a balanced education and prepares them for a wide variety of professional contexts. The minimum grade of C is required in all major and minor courses.

The Advertising curriculum is designed so that majors will be able to:

• Identify target audiences and develop effective advertising campaigns aimed at those groups.
• Understand the interplay among advertising research, strategy, and positioning.
• Understand the creative process and develop strong creative for print, broadcast, and interactive media.
• Explain the role of advertising in our national and the world economies.
• Understand the influence of advertising on our cultural norms, tastes, and trends.

Distribution: 51-52 credits

All undergraduate degree candidates are required to fulfill the distribution requirements of the School of Arts and Sciences.

International Advertising

Students desiring specialization in International Advertising must add COM 304, Intercultural Communication. Students who are not proficient in a second language must also add a foreign language. The internship can be done abroad. Internships done overseas must be supervised by the School of Business as BUS 441 or 442.