Curriculum
This major provides students with a background in the theories, methods, and practical skills of the field so that they can pursue a variety of careers in public relations. The minimum grade of C is required in all major and minor courses.
Goals and Objectives
The Public Relations curriculum is designed so that majors will be able to:
- Demonstrate an adequate understanding of the basic principles of written organizational communication and the application of these principles to real world situations.
- Demonstrate an adequate understanding of applying the RACE method (Research, Action Plan, Communication, and Evaluation) to a public relations case study.
- Demonstrate critical thinking and problem solving skills.
| Distribution: |
51 credits |
| Core Courses: |
39 credits |
| COM 201 |
Introduction to Communication |
3 cr. |
| COM 390 |
Principles of Public Relations |
3 cr. |
| COM 391 |
Public Relations Campaigns |
3 cr. |
| COM 484 |
Public Relations/Advertising Research |
3 cr. |
| COM 495 or |
Communication Law |
3 cr. |
| COM 409 |
Organizational Communication |
3 cr. |
| ADV 301 |
Principles of Advertising |
3 cr. |
| JOU 445 or |
Publicity & Public Relations |
3 cr. |
| ENG 374 |
Writing for the Internet |
3 cr. |
| ENG 344 or |
Professional Editing |
3 cr. |
| ENG 444 |
Business Research, Writing & Editing |
3 cr. |
| ENG 417 or |
Copywriting |
3 cr. |
| ADV 401 |
Advertising Creative Strategy and Execution |
3 cr. |
| ENG 404 or |
Persuasive Writing |
3 cr. |
| COM 412 or |
Persuasion |
3 cr. |
| ENG 406 |
Rhetorical Analysis |
3 cr. |
| SPE 415 or |
Speech Research, Writing, and Delivery |
3 cr. |
| SPE 401 |
Business & Professional Communication 3 |
3 cr. |
| CS 325 |
Desktop Publishing |
3 cr. |
| COM 399 or |
Practicum |
3 cr. |
| COM 499 |
Internship |
3 cr. |
| Co-Requisites: |
9 credits |
| MKT 306 |
Marketing Concepts and Applications |
3 cr. |
| MKT 385 |
Consumer Behavior |
3 cr. |
| MKT 386 |
Sales Production, Advertising and Personal Selling |
3 cr. |
| General Electives: |
21 credits |
| Students are encouraged to take electives from among ADV, COM, CS, ENG, JOU, MKT, PHO, and SPE courses depending upon their areas of interest. |
|
| Degree Total: |
120 credits |
|
