Public Relations and Corporate Communication Certificate Program
The Public Relations and Corporate Communication certificate program is for individuals not seeking a master’s degree, but would like to acquire or advance their skill set in the public relations and communication industry. All courses provide a practical hands-on approach without a concentration in theory and research.
The certificate program is comprised of 15 credit hours, which totals 5 classes. Classes are offered during the evening hours to accommodate working professionals or individuals who have responsibilities during the day. Students do not have to complete a thesis or capstone project.
Length of Program
Students may take classes at their own pace, as there is no required timeframe to complete the certificate program. However, to complete the program in one year, you must start the program in the fall semester. We do not offer classes during the summer semesters.
Please note that if you choose to pursue the certificate program you are not eligible to receive federal aid. Only students pursuing the Master of Arts in Communication are eligible to receive funding. Please visit our Financial Aid section for more information regarding aid for master’s students.
Certificate Curriculum (15 to 18 Credit Hours)
Focus on the nature and functions of communication in organizational settings. The course seeks to provide students with an understanding of the concepts and methods needed to assess and improve the nature of communication processes in organizations.
Examines major theories of persuasion. Emphasis on factors such as attention, perception, needs, values, and credibility. Development of persuasive campaigns.
|COM||590||PR PRINCIPLES AND CASE STUDIES |
Analysis of public relations principles and techniques through case studies and application of those principles and techniques to a public relations campaign. (May be waived for students with undergraduate coursework in Public Relations and/or practical work experience within the field)
|COM||603||VISUAL STORYTELLING FOR THE WEB |
This course provides a foundation in short video production and distribution for graduate-level students working across a range of media fields. Students will storyboard, shoot, edit and distribute short client-based videos on the web. In addition to basic video fundamentals, such as shot framing, 3-point lighting and studio vs. field recording, students will learn the building blocks of short educational, promotional or activism video and how to properly finish it for the web.
|COM||608||SOCIAL MEDIA STRATEGIES |
This course covers social media theories, tools, and best practices in executing and sustaining business-consumer social media outreach plans. Students will evaluate existing models of social media outreach on Facebook, YouTube, Twitter and other platforms that seek to connect businesses and consumers to disseminate a mutual interest across the World Wide Web. In addition to evaluating existing models, students will develop strategies and methods for analysis to address ethical issues that grow out of business-consumer social media connectivity and the impact on the greater community it is meant to serve.
|COM||616||COMMUNICATION AND CONFLICT MANAGEMENT|
This course surveys a variety of processes associated with conflict and communication (e.g., conflict management and resolution, negotiation/bargaining, arbitration, mediation). The contexts in which these processes occur receive attention. By the end of the course, students should have an understanding of the key theoretical and methodological issues associated with communication and conflict management.
|COM||638||STRATEGIC ISSUES AND CRISIS MANAGEMENT |
Study of emerging trends facing organizations and implementation of techniques in resolving them. Prerequisite: COM 590.