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MA in Communication Curriculum

The Master of Arts in Communication requires the successful completion of the required core courses (21 credit hours), and five approved courses (15 hours) from the chosen specialization, for a total of 36 hours. The student is also required to successfully complete a Communication Assessment Test, Qualifying exam in Methodology, and Comprehensive Examination by the conclusion of the coursework (see Post-admission Testing).

Degree Requirements

Required Core Courses: 21 Hours

PRENUM COURSE TITLEHOURS
COM 505SEMINAR IN COMMUNICATION RESEARCH
Survey of research techniques in graduate study in communication. Includes an introduction to graduate research writing, APA style, finding and evaluating research in academic journals, preparing annotated bibliographies and literature reviews, and developing a research proposal. This course is required of all graduate students during the first semester of graduate study.
3
COM 507COMMUNICATION THEORY
Graduate study of the theoretical orientations in the field of human communication. Focus on 20th Century theorists and schools of thought.
3
COM 509ORGANIZATIONAL COMMUNICATION
Focus on the nature and functions of communication in organizational settings. The course seeks to provide students with an understanding of the concepts and methods needed to assess and improve the nature of communication processes in organizations.
3
COM595COMMUNICATION LAW
Studies current laws governing mass media. Role of the FCC, libel, privacy, and First Amendment issues.
3
COM616COMMUNICATION AND CONFLICT MANAGEMENT
This course surveys a variety of processes associated with conflict and communication (e.g., conflict management and resolution, negotiation/bargaining, arbitration, mediation). The contexts in which these processes occur receive attention. By the end of the course, students should have an understanding of the key theoretical and methodological issues associated with communication and conflict management.
3
COM640APPLIED COMMUNICATION RESEARCH
Students will design, conduct and present a research study utilizing quantitative, qualitative and/or critical methods. This course is required for all graduate students during the second semester of graduate studies.
3
COM651INTERCULTURAL COMMUNICATION
An in-depth analysis of theory and practice in intercultural communication. The course covers intercultural communication between dominant and non-dominant groups, and between individuals and groups from different linguistic and national backgrounds.
3

Public Relations and Corporate Communication Specialization: 15 Hours

Choose from the following electives to equal 15 credit hours (5 courses).

PRENUMCOURSE TITLEHOURS
COM590PR PRINCIPLES AND CASE STUDIES
Analysis of public relations principles and techniques through case studies and application of those principles and techniques to a public relations campaign.
3
COM603 VISUAL STORYTELLING FOR THE WEB
This course provides a foundation in short video production and distribution for graduate-level students working across a range of media fields. Students will storyboard, shoot, edit and distribute short client-based videos on the web. In addition to basic video fundamentals, such as shot framing, 3-point lighting and studio vs. field recording, students will learn the building blocks of short educational, promotional or activism video and how to properly finish it for the web.
3
COM608 SOCIAL MEDIA STRATEGIES
This course covers social media theories, tools, and best practices in executing and sustaining business-consumer social media outreach plans. Students will evaluate existing models of social media outreach on Facebook, YouTube, Twitter and other platforms that seek to connect businesses and consumers to disseminate a mutual interest across the World Wide Web. In addition to evaluating existing models, students will develop strategies and methods for analysis to address ethical issues that grow out of business-consumer social media connectivity and the impact on the greater community it is meant to serve.
3
COM638STRATEGIC ISSUES AND CRISIS MANAGEMENT
Study of emerging trends facing organizations and implementation of techniques in resolving them. Prerequisite: COM 590.
3
COM 690PUBLIC RELATIONS CAMPAIGNS
Application of theories and practices of public relations by presenting major public relations campaigns (local, state, and national) concerning the pressing issues facing organizations and in societies. Prerequisite: COM 590.
3
COM650CAPSTONE/CAPSTONE WITH INTERNSHIP
A creative project which synthesizes the student’s program of study. Can be combined with on-site practical experience in communication setting; CR/NCR grade.
3
COM699THESIS GUIDANCE
Individual research supervised by a member of the graduate faculty; CR/NCR grade.
3

Health and Development Communication Specialization: 15 Hours

Choose from the following electives to equal 15 credit hours (5 courses).

PRENUMCOURSE TITLEHOURS
COM503DEVELOPMENT COMMUNICATION
This course offers a critical examination of how communication efforts can be organized to bring about social change. Students will examine the history of the field, its major theories, and its methods as a way to develop an integrated understanding of how communication can be used to guide equitable and sustainable development projects.
3
COM608 SOCIAL MEDIA STRATEGIES
This course covers social media theories, tools, and best practices in executing and sustaining business-consumer social media outreach plans. Students will evaluate existing models of social media outreach on Facebook, YouTube, Twitter and other platforms that seek to connect businesses and consumers to disseminate a mutual interest across the World Wide Web. In addition to evaluating existing models, students will develop strategies and methods for analysis to address ethical issues that grow out of business-consumer social media connectivity and the impact on the greater community it is meant to serve.
3
COM612 HEALTH COMMUNICATION
This course is designed to prepare students to be effective communicators in a variety of health related development settings. It emphasizes the critical role of communication in promoting health practices, encouraging pro-social behavior, designing interventions and producing attitude changes in international contexts.
3
 

COM

 

603

VISUAL STORYTELLING FOR THE WEB
This course provides a foundation in short video production and distribution for graduate-level students working across a range of media fields. Students will storyboard, shoot, edit and distribute short client-based videos on the web. In addition to basic video fundamentals, such as shot framing, 3-point lighting and studio vs. field recording, students will learn the building blocks of short educational, promotional or activism video and how to properly finish it for the web.
3
COM 690PUBLIC RELATIONS CAMPAIGNS
Application of theories and practices of public relations by presenting major public relations campaigns (local, state, and national) concerning the pressing issues facing organizations and in societies. Prerequisite: COM 590.
3
COM650CAPSTONE/CAPSTONE WITH INTERNSHIP
A creative project which synthesizes the student’s program of study. Can be combined with on-site practical experience in communication setting; CR/NCR grade.
3
COM699THESIS GUIDANCE
Individual research supervised by a member of the graduate faculty; CR/NCR grade.

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