Public Relations and Corporate Communication Certificate Program

The Public Relations and Corporate Communication certificate program is for individuals not seeking a master’s degree, but would like to acquire or advance their skill set in the public relations and communication industry. All courses provide a practical hands-on approach without a concentration in theory and research.

Overview

The certificate program is comprised of 15 credit hours, which totals 5 classes. Classes are offered during the evening hours to accommodate working professionals or individuals who have responsibilities during the day. Students do not have to complete a thesis or capstone project.

Length of Program

Students may take classes at their own pace as there is no required timeframe to complete the certificate program. You may start the program in either the fall or spring semester. We do not offer classes during the summer semesters.

Financial Aid

Please note that if you choose to pursue the certificate program you are not eligible to receive federal aid. Only students pursuing the Master of Arts in Public Relations and Corporate Communication are eligible to receive funding. Please visit our Financial Aid section for more information regarding aid for master’s students.

Certificate Curriculum (15 to 18 Credit Hours)

PRE	NUM	COURSE TITLE	HOURS
COM	509	ORGANIZATIONAL COMMUNICATION Focus on the nature and functions of communication in organizational settings. The course seeks to provide students with an understanding of the concepts and methods needed to assess and improve the nature of communication processes in organizations.	3
COM	512	PERSUASION Examines major theories of persuasion. Emphasis on factors such as attention, perception, needs, values, and credibility. Development of persuasive campaigns.	3
COM	590	PR PRINCIPLES AND CASE STUDIES Analysis of public relations principles and techniques through case studies and application of those principles and techniques to a public relations campaign. (May be waived for students with undergraduate coursework in Public Relations and/or practical work experience within the field)	3
COM	638	STRATEGIC ISSUES AND CRISIS MANAGEMENT Study of emerging trends facing organizations and implementation of techniques in resolving them. Prerequisite: COM 590.	3
COM	613	LEADERSHIP AND DECISION MAKING Survey and critical evaluation of theory and research in small group communication, leadership and decision making. Includes applications to selected contexts (e.g., business and industry, health care, community service agencies).	3
-OR-		Students choose between COM613 and COM616
COM	616	COMMUNICATION AND CONFLICT MANAGEMENT This course surveys a variety of processes associated with conflict and communication (e.g., conflict management and resolution, negotiation/bargaining, arbitration, mediation). The contexts in which these processes occur receive attention. By the end of the course, students should have an understanding of the key theoretical and methodological issues associated with communication and conflict management.

Public Relations and Corporate Communication Certificate Program

Overview

Length of Program

Financial Aid

Certificate Curriculum (15 to 18 Credit Hours)

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