Public Relations and Corporate Communication Curriculum

The Master of Arts in Public Relations and Corporate Communication requires the successful completion of the required core courses (15 credit hours), and seven approved courses (21 hours) from Public Relations and Corporate Communication electives, for a total of 36 hours.  The student is also required to successfully complete a comprehensive examination at the conclusion of the coursework.

DEGREE REQUIREMENTS

REQUIRED CORE COURSES: 15 HOURS

PRE

NUM 

COURSE TITLE

HOURS

COM

507

COMMUNICATION THEORY
Graduate study of the theoretical orientations in the field of human communication. Focus on 20th Century theorists and schools of thought.

3

COM

595

COMMUNICATION LAW
Studies current laws governing mass media. Role of the FCC, libel, privacy, and First Amendment issues.

3

COM

637

COMMUNICATION RESEARCH
Study of the methods, standards, practices, and expectations for the conduct of graduate study and research. Analysis of research in communication.

3

COM

647

QUALITATIVE RESEARCH
An introduction to qualitative research methods and techniques and their application to qualitative research design. Emphasis will be on types of qualitative information, methods of data collection, analysis and presentation of results, and the appropriateness of qualitative designs. Students will learn the different approaches to qualitative methods as well as design, conduct, and analyze an actual research study of their own.

3

COM

651

INTERCULTURAL COMMUNICATION
An in-depth analysis of theory and practice in intercultural communication. The course covers intercultural communication between dominant and non-dominant groups, and between individuals and groups from different linguistic and national backgrounds.

3


PUBLIC RELATIONS AND CORPORATE COMMUNICATION ELECTIVES: 21 HOURS

Choose from the following electives to equal 21 credit hours (7 courses).

PRE

NUM

COURSE TITLE

HOURS

COM

509

ORGANIZATIONAL COMMUNICATION
Focus on the nature and functions of communication in organizational settings. The course seeks to provide students with an understanding of the concepts and methods needed to assess and improve the nature of communication processes in organizations.

3

COM

512

PERSUASION
Examines major theories of persuasion. Emphasis on factors such as attention, perception, needs, values, and credibility. Development of persuasive campaigns.

3

COM

590

PR PRINCIPLES AND CASE STUDIES
Analysis of public relations principles and techniques through case studies and application of those principles and techniques to a public relations campaign.

3

COM

613

LEADERSHIP AND DECISION MAKING
Survey and critical evaluation of theory and research in small group communication, leadership and decision making. Includes applications to selected contexts (e.g., business and industry, health care, community service agencies).

3

COM

616

COMMUNICATION AND CONFLICT MANAGEMENT
This course surveys a variety of processes associated with conflict and communication (e.g., conflict management and resolution, negotiation/bargaining, arbitration, mediation). The contexts in which these processes occur receive attention. By the end of the course, students should have an understanding of the key theoretical and methodological issues associated with communication and conflict management.

3

COM

638

STRATEGIC ISSUES AND CRISIS MANAGEMENT
Study of emerging trends facing organizations and implementation of techniques in resolving them. Prerequisite: COM 590.

3

COM

690

PUBLIC RELATIONS CAMPAIGNS (CAPSTONE PROJECT)
Application of theories and practices of public relations by presenting major public relations campaigns (local, state, and national) concerning the pressing issues facing organizations and in societies.

3

COM

694

GRADUATE INTERNSHIP
On-site practical experience in communication setting; CR/NCR grade; unpaid internships only. Prerequisite: completion of 24 graduate credit hours, and permission of advisor and instructor.

3

COM

699

THESIS GUIDANCE
Individual research supervised by a member of the graduate faculty.

3 - 6

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