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All Communication Courses

Communication Prefix: COM

104 Interpersonal Communication (3)
Study of self-concept, perception, language, listening, emotions, and conflict as they relate to person-to-person communication. Prerequisite: Eligible for ENG 111. (Fall, Spring).

200 Introduction to Mass Media (3)
Processes, systems, and effects of the printed and electronic media; the role of newspapers, magazines, movies, radio, and television. Prerequisite: Eligible for ENG 111. (Fall, Spring).

201 Introduction to Communication (3)
This course provides an overview of the human communication discipline. Students will be introduced to various topics within Communication, including the rudiments of communication theory and a survey of communication contexts (e.g., interpersonal, small group, organizational, public, mass, and intercultural). Prerequisite: Eligible for ENG 111. (Fall, Spring).

204 Writing for the Media (3)
Writing basic media copy. Emphasis on script preparation and techniques used professionally in the electronic media. Prerequisite: ENG 111. (Fall, Spring).

214 Television Production (3)
Studio production theory and practice; hands-on experience in basic production, direction, and technical operations of a studio. (Special fee) (Fall, Spring).

215 Audio Production (3)
Audio production theory and practice; hands-on experience in basic production for radio and television. Prerequisite: COM 204. (Special fee) (Spring).

300 Special Topics in Communication (3)
Exploration of selected areas of study in the field of communication. (limited to a maximum of 6 credit hours.) (Occasional offering).

301 Practicum I (1)
Development of skills in communication related settings. Prerequisites: COM 204, COM 214 or permission of instructor. (May be repeated for a maximum of 3 credit hours. (Special fee) (Fall).

302 Nonverbal Communication (3)
Survey of research in nonverbal communication. Includes the study of posture and body movements, eye contact, facial expression, vocal cues, physical appearance, and space, as well as the effects of cultural, situational, and personality variables. Prerequisites: COM 201 and either SPE 101 or COM 104. (Occasional offering).

304 Intercultural Communication (3)
An introduction to the factors that influence communication among individuals of different subcultures. Both theoretical and practical problems of intercultural communication are analyzed. Prerequisites: Eligible for ENG 111 and SPE 101 or COM 104. (Spring).

308 Relational Communication (3)
Focus on the nature and functions of communication within relationships. The purpose of this course is to provide a survey of some of the major theoretical perspectives and historical and contemporary research on relational communication. Topics include relationship stages, attraction, dating, relational communication dysfunction, and family communication. Prerequisites: COM 201 and SPE 101 or COM 104. (Alternate years, Spring).

309 Multimedia Communication (3)
This course presents a practical survey of digital and emerging communication platforms. Students learn about institutional, ethical, and design issues that shape the production of content for digital/emerging media and how to produce multimedia content such as hypertext, digital images, podcasts, and videos within the context of well-planned communication campaigns. Prerequisites: COM 200 and CS 180. (Special fee) (Spring).

311 Communication and Gender (3)
This course provides an overview of the role of communication in the construction of gender. Students will be introduced to various theories, including standpoint theory, grounded theory, queer theory, and performance theory, as they explore the process of identity formation from a communication perspective. Prerequisite: COM 201 or instructor’s permission. (Fall, beginning Fall 2015).

314 Advanced Television Production (3)
Advanced television production techniques including electronic editing, special effects, and electronic field production. Completion of an individual creative project is required. Prerequisites: COM 204 and COM 214. (Special fee) (Fall, Spring).

315 Advanced Audio Production (3)
Advanced audio production techniques including editing special effects and multi-track recording. Completions of an individual creative project and “on air check” are required. Prerequisite: COM 215. (Occasional offering).

318 Radio and TV Reporting (3)
Researching, writing, taping and editing news stories for radio, television and the internet. Includes discussion and application of gate keeping functions: story selection and story order in a newscast. Prerequisites: COM 204 and COM 314. (Fall).

320 Family and Communication (3)
This course focuses on the ways families communicate in order to increase understanding of one’s own communication behaviors and improve speech and communication skills. The course will focus on the principles and practices of effective, ethical, persuasive communication as applied to family groups. Prerequisites: COM 201 and either SPE 101 or COM 104. (Occasional offering).

322 Television and the Internet (3)
The study and practice of the latest news gathering technology, including the increasingly important role that the Internet plays In Television news coverage. Prerequisites: COM 204, COM 214, and COM 314. (Special fee) (Fall).

323 Communication, Race, and Ethnicity (3)
This course explores the history and constructs of race and ethnicity from an interpersonal and intercultural communication point of view. It also examines the intersections of race and ethnicity within the contexts of globalization, media, and popular culture. Prerequisite: COM 201 or instructor’s permission. (Alternate years, Fall).

326 Small Group Communication (3)
Theory and practice in leading and participating in small groups. Special focus on problem solving and the management of conflict. Prerequisites: COM 201 and SPE 101 or COM 104. (Occasional offering).

331 Health and Development Communication (3)
This course takes a critical approach toward understanding the role of communication and communication technologies in the creation and dissemination of health messages in international development contexts. Pre-requisite: COM 201 or instructor’s permission. (Alternate years, Fall, beginning Fall 2015).

335 Media Theory (3)
This course is designed to introduce students to the fundamental theories of mass communication and the role that these theories play in our understanding of the socio-cultural impact media have on society. It emphasizes the forms and effects of media and explains how these Influence the structure and performance of media as well as the creation, reception and interpretation of mass media messages. Prerequisites: COM 200 and COM 201. (Spring).

340 Film Genres (3)
This course will examine the concepts of film genre by looking at two genres in the same semester. In the first half of the semester, students will be introduced to the ideas with an easily identifiable genre, such as the musical or the Western. In the second half, students will build on their knowledge by applying the concepts to a genre which is more difficult to define (such as film noir) or which blends over into other genres (such as the horror/fantasy/science-fiction crossover). (Occasional Offering).

343 Perspectives in Conflict and Transformation (3)
This course introduces students to the field of conflict analysis, resolution, and transformation. It examines our interdependent world and nature of conflict in interpersonal, group, organizational, and international situations. This course focuses on fundamental principles and communication skills for resolving conflict with respect, fairness, and empowerment. Prerequisite: ENG 111. (Fall).

349 Social Media and Identity (3)
This course focuses on the establishment of identity at the intersection of physical and virtual community dynamics. Students will examine contemporary theories that relate to the key aspects of this establishment, including the distinction between public and private spheres, performativity, and phenomenological principles of being and embodiment. Students will apply the key concepts of the course to specific ethical, cultural, and social variables at play in the digital arena, such as simulation, cyber bullying, privacy, virtual relationships, and issues related to race, ethnicity, and gender. Prerequisites: COM 104 and COM 201 or instructor’s permission. (Spring).

359 Independent Study (3)
Opportunity for research and study in the communication profession. Requires approval of Department Chair and Dean. (Fall, Spring).

366 History of the Moving Image (3)
This course examines the development of the media that utilize the moving visual image. The first focus of the course will be the history of cinema from the 1890s to the present. The second emphasis will be the history of television from the early 20th century to the present. Through examination of the history of these two highly influential media, the student will gain an understanding of why and how the film and TV industries have arrived at their current status. In addition to class meetings, students will be required to attend one weekly screening of a classic example of the medium from the period under discussion. Prerequisite: COM 200. (Alternate years, Fall).

390 Public Relations Principles and Issues (3)
Basic concepts of public relations; case studies; the tools and media used in communication with the public. (Fall, Spring).

391 Public Relations Campaigns (3)
The detailed analysis of the utilization of principles and techniques of public relations in a variety of contemporary situations and the practical application of these principles and techniques to campaigns. Prerequisite: COM 390. (Occasional Offering).

395 Media Publishing In the Digital Age (3)
This seminar focuses on conceptual audience outreach models for strategic communications using digital media platforms. Students will identify a media product and develop a sustainable plan for its distribution and measurement using industry tools such as Google Analytics, Hitbox, as well as Nielsen and Arbitron for audience analysis. Prerequisite: COM 204. (Special fee) (Fall).

399 Public Relations Practicum (1-3)
Development of skills in public relations settings. Designed to give students hands-on experience in public relations on campus. Prerequisites: COM 390 and COM 391 or COM 484. (Fall, Spring).

401 Practicum II (1-2)
Advanced development of skills in communication related settings. Prerequisites: COM 301 and COM 314 or permission of Department Chair. (Fall, Spring).

403 Communication for Business/Public Relations Professionals (3)
Application of principles of speech communication in the presentation of informational reports, conference management, and interviewing. Prerequisite: SPE 101. (Spring).

409 Organizational Communication (3)
This course focuses on the nature and functions of communication in organizational settings. The course seeks to provide students with an understanding of the concepts and methods needed to assess and improve the nature of communication processes in organizations. Prerequisites: COM 201 and Junior or Senior standing. (Spring).

412 Persuasion (3)
Beginning with Aristotle, this course provides an historical perspective on how persuasion has evolved to modern times. Emphasis on factors such as attention, perception, needs, values, and credibility. Practice in presentation of persuasive oral and written communication. Emphasis given to persuasive campaigns. Prerequisite: Junior or Senior standing. (Spring).

418 Broadcast News (3)
Develops skills for positions of news producer and reporter. Includes news writing, analysis of news stories and their relative merit, and production considerations in assembling a newscast. Prerequisite: COM 318. (Special fee) (Spring).

420 Media Programming (3)
Analysis of and experience in radio and television programming and promotion. Includes analysis of competitive rating system and overview of the mechanics of the broadcasting business. (Occasional offering).

421 Ethics in the News Media (3)
The exploration of ethical systems and their application to socially, professionally and personally responsible decision making in news media, including radio, television and the internet.

431 Media Relations and Sport (3)
Study of professional and collegiate sports and their relationship with the various media outlets. Same as SES 431. (Occasional offering).

446 Screenwriting (3)
An advanced writing course designed for students interested in learning how to write scripts for film and television. Students learn the various forms, genres, techniques, and styles of writing for film and television. The course will require students to write both a teleplay and a full-length screenplay. Prerequisite: COM 204 or permission of the instructor. Same as ENG 446. (Occasional offering).

455 Acting for the Camera (3)
On-camera workshop focusing on specific acting techniques relevant to film, TV, and commercials. Prerequisite: Permission of Department Chair. Same as TH 455. (Occasional offering).

456 Advanced Video Editing (3)
The final stage in the life of a production, before air, occurs in the editing room. This course has two main thrusts: hands-on practical instruction in the use of digital non-linear (computer-based) editing systems, and in-depth, intense examination of the aesthetics and communication considerations that motivate the choices in the editing room. Prerequisites: COM 214 and COM 314. (Special fee) (Fall).

470 Senior Seminar (3)
A senior seminar in the identification and examination of selected topic(s) in communication. Limited to Department of Communication majors with 90+ credit hours and approved minors. Serves as Department of Communication integrative experience and includes service learning, comprehensive examination, and senior thesis. Prerequisite: Senior standing. (Fall, Spring).

484 Communication Research (3)
Introduction to research methodology for public relations and advertising. Includes planning, measurement, evaluation, and reporting of results. Prerequisite: Senior standing. (Spring).

489 Senior Seminar in Broadcast & Emerging Media (3)
The senior capstone course in Broadcast and Emerging Media Is designed to put into practice the knowledge that students have acquired throughout their program of study. Students will utilize their skills in research, writing and production, for multiple platforms, while applying ethical standards, in producing independent project(s) that will contribute towards their portfolios. Prerequisites: Senior standing and permission of the instructor. (Fall, Spring).

490 Public Affairs Producing (3)
In this course students function as full-charge producers in the pre-production stage of public affairs program development, and then as production crew during taping. Student producers are responsible for identifying a topic, and selecting and gaming the cooperation of a program host and guests. The student producer conducts background research on the topic, scripts the intros, transitions, and closes for the program, prepares a topic background file for the host, and then prepares sets of suggested questions to be used during the opening, body, and closing phases of the program. Prerequisites: COM 204 and COM 314. (Special fee) (Occasional offering).

491 Television Directing (3)
Integration of television studio facilities, scripting, and production techniques into directing of basic television formats. Directing exercises and individual projects including planning, producing, directing, and crew work. Prerequisite: COM 314. (Special fee) (Occasional offering).

495 Communication Law (3)
Studies in the current laws governing the mass media. Role of the FCC, libel, privacy, and First Amendment issues. Prerequisite: Junior and Senior standing. (Fall, Spring).

497 Media Management (3)
The theory of management applied to issues in radio, television or the internet. Practical experience in examining and resolving business problems in personnel, promotion, sales, advertising, content and regulation. Participation in a major project required. Prerequisite: Senior standing or permission of the instructor and Department Chair. (Occasional offering).

498 Broadcast Journalism (3)
Principles of journalism applied to the electronic media. Experience in field reporting and writing news copy. Prerequisite: COM 204 or JOU 243. COM 418 is recommended. Same as JOU 498. (Occasional offering).

499 Internship (1-12)
Practical experience in communication in a professional setting. CR/NC grade. Prerequisites: Senior standing; good academic standing; permission of advisor and Department Chair. (Fall, Spring, Summer).

Advertising Prefix: ADV

301 Principles of Advertising (3)
Basic principles of advertising and their role in media and society. Includes advertising environment in the 21st century, agency and client relationships, consumer behavior, ethics, and the role of research, creative appeals, and media selection in advertising effectiveness. Study of the organization of the advertising profession. (Fall, Spring).

362 Advertising Media Planning (3)
Planning execution and control of advertising media programs. Fundamental characteristics of the media. Buying and selling process. Techniques and methods used in advertising media planning process. Prerequisites: ADV 301 and MAT 152 or permission of the instructor. (Every third semester).

401 Advertising Creative Strategy & Execution (3)
The role of strategy in the creation and design of advertising. Writing effective copy for print and broadcast media. Prerequisites: ADV 301 and ENG 111. ART 205 or PHO 305 recommended. (Spring).

442 Advertising and Social Responsibility (3)
Critical examination of the impact of advertising on society and culture. Advertising’s role in the formation of trends, social habits, and other patterns of behavior as they pertain to multiple groups within society. Prosocial uses of advertising will also be discussed. Prerequisites: Junior and Senior standing. (Fall).

470 Advertising and Public Relations Campaigns (3)
Capstone course emphasizing the planning, creation and presentation of integrated promotional campaigns. The course involves research, strategic planning and the development of creative materials for distribution using multimedia platforms. Prerequisites: Senior status. COM 390, ADV 301, ADV 401, and ADV 484 (Spring).

480 International Advertising (3)
Major theoretical and managerial issues in international advertising and advertising directed at cultural minorities within countries. (Every third semester).

484 Public Relations/Advertising Research (3)
Introduction to public relations and advertising research methodology. Includes planning, measurement, evaluation, and reporting of results. Prerequisites: ADV 301, COM 390, and MAT 152 or permission from the instructor. (Fall).

499 Internship (3-12)
Practical experience in advertising in a professional setting. CR/NC grade. Prerequisites: Senior standing (90+ credit hours); good academic standing; approval of advisor and Department Chair. (Fall, Spring, Summer).

Speech Prefix: SPE

101 Fundamentals of Speech (3)
Study and practice of basic public communication skills. Communication majors minimum grade of “C” required. (Fall, Spring, Summer).

105 American English Phonetics (3)
Reduction of foreign and regional accents. Focus on the International Phonetic Alphabet (IPA), with emphasis on linguistic variables that influence accent reduction: articulation, stress, intonation, word order, phrasing, and vocabulary. Individualized instruction incorporating speaking, reading, and writing. CR/NC grade only. Does not fulfill distribution or degree requirements. Same as ENG 105. (Occasional offering).

415 Speech Research, Writing and Delivery (3)
Study of speech design and delivery for a variety of public situations. Includes the study of research sources, content, and organization in speeches written for and delivered by others. Prerequisite: SPE 101. (Spring).

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