Dr. Doris (Chia-ying) Lu, Ph.D., Assistant Professor, Sport Management

Dr. Lu earned her Baccalaureate degree in International Business at Ming Chuan University in Taipei, Taiwan, her Master of Science degree in Health and Physical Education at Louisiana Tech University, and her Ph.D. in Sport Administration at Florida State University.  

Upon finishing her doctoral degree from Florida State, Dr. Lu went back to Taiwan to teach sport management at undergraduate and graduate levels. During her teaching at National Taiwan College of Physical Education, she also pursued her passion in the sport industry beyond teaching. Dr. Lu served media relations and marketing duties in several projects, including events with the Chinese Taipei Baseball Association, the Chinese Taipei University Sports Federation, the Brother Elephants Baseball Team, and the Orange Shark Diving Center. Also, she has been working with scholars to provide sport marketing consulting services to the Georgia Dome with clients such as the Professional Bull Riders Inc., SuperCross, Atlanta Football Classic, NCAA Final Four, and the Atlanta Falcons.

Dr. Lu's primary research interests include sport marketing, consumer behavior and sponsorship. She has translated three English sport management and marketing textbooks into Chinese, published studies in journals and given presentations at international, national and regional conferences. Dr. Lu is a member of the North American Society for Sport Management (NASSM) and the Sport Marketing Association (SMA).

As a world citizen, Dr. Lu became a World Vision child sponsor. Additionally, she advocates the environmental protection issue by participating in the Saving San Onofre State Beach campaign of California State Parks Foundation . To combine her sport business knowledge and the concern for the global energy crisis, she is devoting consulting time to a newly founded non-profit organization, “The GreenNova” by consulting the organization regarding how to reduce the impact of the sport industry on the environment.

For fun, she is always enjoying all kinds of sport, more recently scuba diving, surfing, volleyball, and cycling. She enjoys everything Southern Florida has to offer.