On The Cover

30 Years of
NCAA Sports

Brand New
University debuts fresh look and feel

Giving Back
Service-learning shapes students

On Top Of The World
Barry pride displayed around the globe

Fall 2013, Volume 18

Campus Currents I Spotlight On Sports I Barry Beat I Features

A Brand New Barry

You may have noticed Barry University’s fresh new look

After months of research and in-depth interviews with deans, faculty, staff, executive leaders, students, prospective students and parents, Barry’s advertising consultant, TURKEL Brands, developed a new brand identity to reflect Barry’s changing student body and to elevate the University’s presence both locally and nationally. A brand is so much more than a logo; it generates a feeling and an understanding for what Barry is all about. Barry’s evolved brand, which includes a refreshed logo, updated colors and a targeted advertising campaign, is a rallying cry to inspire and foster positive change – in the community, in business, at the University and beyond. You’ll notice the new look around campus, proudly displayed on signs, athletic uniforms, letterhead, merchandise, car decals and more! Go ahead, take a look.