Roymi V. Membiela ‘86
Roymi V. Membiela is the Corporate Vice President & Chief Marketing Officer for Baptist Health South Florida, the largest not-for-profit healthcare organization in the region. It includes Baptist Hospital, Baptist Children’s Hospital, Miami Cardiac & Vascular Institute, South Miami Hospital, Doctors Hospital, Homestead Hospital, Mariners Hospital, West Kendall Baptist Hospital, Baptist Outpatient Services, Baptist Health Foundation, Baptist Health Medical Group, Baptist Health Primary Care, and Miami Cancer Institute (opening in 2016.) She is responsible for the strategic implementation of integrated marketing communications for the organization internally and externally, including digital marketing and the support of Baptist Health’s global initiatives.
Her career path includes 17 years of success as a senior executive of Knight Ridder's The Miami Herald and El Nuevo Herald, two national award-winning newspapers. While at the Herald, she was responsible for multiple advertising, marketing and new business development initiatives, aimed to reach and embrace the changing demographics of the South Florida market; Ms. Membiela also managed the newspaper's business expansion to Latin America and the conceptualization of one of the nation’s leading Spanish language publications – El Nuevo Herald.
Ms. Membiela is a recipient of the following awards: 2015 South Florida Business Journal’s Influential Business Women, 2014 The Women’s Fund Mujer Giving Back Time, Talent & Treasure, 2010 Hispanic Women of Distinction, 2006 South Florida Hispanic Chamber of Commerce’s Women of Leadership, and the 2003 Miami-Dade County’s In the Company of Women.
Ms. Membiela earned a Master of Science in Leadership from Nova Southeastern University, and a Bachelor of Professional Studies - Marketing degree from Barry University. She is an alumna of Leadership Florida, the National Hispana Leadership Institute, and the FIU Women on the Move Leadership Development Program.
Ms. Membiela sees her career as a chronicle not only of the times of her life, but of the changing social, political and economic landscapes of the Americas. She was born in Cuba – of a Spanish-Lebanese ancestry. Her family's history, combined with her worldly travels – she has visited 34 countries – make her a passionate advocate for ethnic, cultural and lifestyle diversity. She is a speaker and facilitator on topics relating to healthcare marketing, public information, business development, career empowerment, and diversity.