Public Relations and Corporate Communication Certificate Program
The Public Relations and Corporate Communication certificate program is for individuals not seeking a master’s degree, but would like to acquire or advance their skill set in the public relations and communication industry. All courses provide a practical hands-on approach without a concentration in theory and research.
The certificate program is comprised of 18 credit hours, which totals 6 classes. Classes are offered during the evening hours to accommodate working professionals or individuals who have responsibilities during the day. Students do not have to complete a thesis or capstone project.
Length of Program
Students may take classes at their own pace, as there is no required timeframe to complete the certificate program. The Certificate in PRCC can be completed in one year. Spring and fall start is available. However, students with no PR experience are encouraged to begin the program in the fall. Students must have completed COM 590 (or had it substituted) to be eligible for an internship. Courses are available based on rotation; all courses are not offered every semester. If a student wants a specific elective(s), this program may take 3 or 4 semesters to complete. We do not offer classes during the summer semesters.
The potential for success in our program is evaluated by the graduate faculty. The outcome of this faculty assessment will be either full acceptance into the program, or denial. Failure to meet any one criterion will not necessarily result in automatic rejection of your application. New students are admitted in the fall and spring. You can begin your admissions application online through the myBarry application system.
Application materials include:
- Completed Barry University graduate application. In order to be considered for admission and eligible for enrollment in the fall semester, all completed application materials must be received by August 1. In order to be considered for admission and eligible for enrollment in the spring semester, all completed application materials must be received by December 1.
- Bachelor’s degree from a regionally accredited or internationally recognized school.
- Official transcripts from every college and/or university attended
- An undergraduate grade point average of 2.5 or better in an appropriate discipline
- A minimum score of 550 or 79 (Internet-based test score) on the TOEFL.
- Two letters of recommendation from referents that legitimately speak to the applicant’s potential for academic and professional success in graduate coursework. At least one reference letter must come from a current or past professor. Please use official form included in the application.
- Statement of purpose. Write an essay describing your personal career goals and showing how completion of Barry’s program will help you fulfill these goals.
- CV or resume
All admitted students must take and achieve a satisfactory score on the Communication Assessment Test (CAT) during the first week of classes. The CAT provides students with a professional evaluation of their reading and writing skills. Based on the CAT results, an applicant may be required to enroll in an English writing and/or reading tutorial.
Please note that if you choose to pursue the certificate program you are not eligible to receive federal aid. Only students pursuing the Master of Arts in Communicationare eligible to receive funding. Please visit our Financial Aid sectionfor more information regarding aid for graduate students.
Certificate Curriculum (18 Credit Hours)
|COM||590*||PR PRINCIPLES AND CASE STUDIES|
Analysis of public relations principles and techniques through case studies and application of those principles and techniques to a public relations campaign.
Examines major theories of persuasion. Emphasis on factors such as attention, perception, needs, values, and credibility. Development of persuasive campaigns.
|COM||509||ORGANIZATIONAL COMMUNICATION |
Focus on the nature and functions of communication in organizational settings. The course seeks to provide students with an understanding of the concepts and methods needed to assess and improve the nature of communication processes in organizations.
Application of theories and practices of public relations by presenting major public relations campaigns (local, state, and national) concerning the pressing issues facing organizations and in societies.
|COM||651||INTERCULTURAL COMMUNICATION |
An in-depth analysis of theory and practice in intercultural communication. The course covers intercultural communication between dominant and non-dominant groups, and between individuals and groups from different linguistic and national backgrounds.
|COM||638||STRATEGIC ISSUES AND CRISIS MANAGEMENT|
Study of emerging trends facing organizations and implementation of techniques in resolving them
|COM||603||VISUAL STORYTELLING FOR THE WEB |
This course provides a foundation in short video production and distribution for graduate-level students working across a range of media fields. Students will storyboard, shoot, edit and distribute short client-based videos on the web. In addition to basic video fundamentals, such as shot framing, 3-point lighting and studio vs. field recording, students will learn the building blocks of short educational, promotional or activism video and how to properly finish it for the web.
|COM||608||SOCIAL MEDIA STRATEGIES |
This course covers social media theories, tools, and best practices in executing and sustaining business-consumer social media outreach plans. Students will evaluate existing models of social media outreach on Facebook, YouTube, Twitter and other platforms that seek to connect businesses and consumers to disseminate a mutual interest across the World Wide Web. In addition to evaluating existing models, students will develop strategies and methods for analysis to address ethical issues that grow out of business-consumer social media connectivity and the impact on the greater community it is meant to serve.
|COM||616||COMMUNICATION AND CONFLICT MANAGEMENT |
This course surveys a variety of processes associated with conflict and communication (e.g., conflict management and resolution, negotiation/bargaining, arbitration, mediation). The contexts in which these processes occur receive attention. By the end of the course, students should have an understanding of the key theoretical and methodological issues associated with communication and conflict management.
|COM||595||COMMUNICATION LAW |
Studies current laws governing mass media. Role of the FCC, libel, privacy, and First Amendment issues.
On-site practical experience in communication setting.
* COM 590 may be substituted if student has an undergraduate degree in Public Relations or extensive work experience in Public Relations (Subject to instructor permission/test out).
extensive work experience in Public Relations (Subject to instructor permission/test out). ** Students who have COM 590 substituted are required to complete 3 of the elective courses.