Minor in Public Relations

The minor in Public Relations (PR) provide students with an understanding of how PR practitioners manage relationships between the organizations they represent and their many stakeholders. Students develop writing skills tailored to multiple platforms, strategic thinking, research skills which they apply to relationship and reputation management. Students understand persuasion and communication and management of crises.

Those with a background in PR work in public relations and advertising agencies, multiple media platforms, business settings, non-profit and governmental venues.

Public Relations Minor (21 credits)

Required Courses(9 credits)
ADV 301Principles of Advertising3 credits
ADV 484Public Relations & Advertising Research3 credits
COM 390Public Relations Principles & Issues3 credits
Choose four from the following(12 credits)
COM 207Introduction to Journalism3 credits
COM 395Media Publishing in the Digital Age3 credits
COM 312Crisis Communication Management3 credits
ADV 401Advertising Creative Strategy & Execution3 credits
COM 403Communication for Business/Public Relations Professionals3 credits
COM 412Persuasion3 credits
COM 495Media Law3 credits