Minor in Public Relations

Basic principles of advertising and their role in media and society. Includes advertising environment in the 21st Century, agency and client relationships, consumer behavior, ethics, and the role of research, creative appeals, and media selection in advertising effectiveness. Study of the organization of the advertising profession.

Introduction to public relations and advertising research methodology. Includes planning, measurement, evaluation, and reporting of results. Prerequisites: ADV 301, COM 390, and MAT 152 or permission of the instructor.

Basic concepts of public relations; case studies; the tools and media used in communication with the public

Covers the fundamentals of modern journalism, both writing and production. Students learn about writing styles for specific types of articles, copy editing and proofreading, typography, page make-up, advertising, and journalism ethics. This course may be taken concurrent with or after completion of ENG 111 or its equivalent.

This seminar focuses on conceptual audience outreach models for strategic communications using digital media platforms. Students will identify a media product and develop a sustainable plan for its distribution and measurement using industry tools such as Google Analytics, as well as Nielson and Arbitron for audience analysis.

This course focuses on how the theory and practices of crisis communication are used to strategically manage problems that impact an organization’s reputation and public image. Students develop practical competence through analyses of case studies, group discussions, and the preparation of scholarly papers. Prerequisites: SPE 101 or COM 201.

The role of strategy in the creation and design of advertising. Writing effective copy for print and broadcast media. Prerequisites: ADV 301, ENG 111. ART 205 recommended.

Application of principles of speech communication in the presentation of informational reports, conference management, and interviewing. Prerequisite: SPE 101.

Beginning with Aristotle, this course provides a historical perspective on how persuasion has evolved to modern times. Emphasis on factors such as attention, perception, needs, values, and credibility. Practice in presentation of persuasive oral and written communication. Emphasis given to persuasive campaigns. Prerequisites: COM 201 and either SPE 101 or COM 104.

Studies in the current laws governing the mass media. Role of the FCC, libel, privacy, and First Amendment issues.