The Challenge
Student Health Services is a primary care center offering resources to students at Barry University. The Barry Ad Company was tasked with coming up with a plan on how to inform students about the new healthcare insurance waiver process and all required immunizations needed for students.
Our Solution
We spearheaded a marketing campaign that transformed the way students engage with student health services. By integrating on-campus posters, eye-catching banners, impactful social media posts, and targeted email marketing initiatives, we strategically promoted vital information while also reshaping the institutional image of SHS. Our goal was to position SHS as a relatable and accessible resource that students could readily tap into, fostering a stronger connection between students and the valuable services available to them.