Marketing

The Bachelor of Science in Business Administration with a major in Marketing prepares students for careers in marketing, sales, and marketing research. The marketing major focuses on the study of all activities required to determine which products and services are most desired by consumers as well as how to design and implement programs to efficiently communicate and distribute products and services. Our marketing students learn to make decisions about product design and quality, pricing, advertising, channels of distribution, and personal selling in ways to enhance consumer satisfaction and further the goals of the company or organization.

Business Core (39 credits)

BUS	181	Introduction to Business
ACC	201	Financial Accounting
ACC	202	Managerial Accounting
ECO	202	Principles Microeconomics
BUS	239	Business Law I
MGT	305	Organizational Behavior and Management
MGT	325	Business Processes and Supply Chain Management
MKT	306	Principles of Marketing
BUS	311	Applications of Statistics in Business
BUS	315	Introduction to Information Systems
FIN	319	Managerial Finance
BUS	366	International Business
BUS	498	Strategic Management

Business Electives (3 credits)

Marketing Major (21 credits)

371	Personal Selling
381	Marketing Research
385	Consumer Behavior
466	International Marketing
467	Retail Management
486	Advertising & Promotional Strategies
490	Marketing Management Strategy

Distribution Requirements with co-requisites

Theology and Philosophy (9 credits)

THE
PHI	292	Ethics

Communication Arts - Oral and Written (9 credits)

ENG	111
ENG	112/210
SPE

Natural Science and Mathematics (9 credits)

MAT	108	Precal for Business
MAT	152	Elem Prob & Stats
SCI

Behavioral and Social Sciences (9 credits)

ECO	201	Principles of Macroeconomics
(3 credits required from: ANT, CRM, PSY, SOC)

Humanities and Arts (9 credits)

Non-Business Electives (15 credits)

CS	180	Introduction to Computers
ORI	100	Freshman Seminar
ORI	300	Career Readiness