Marketing

The Bachelor of Science in Business Administration with a major in Marketing prepares students for careers in marketing, sales, and marketing research. The marketing major focuses on the study of all activities required to determine which products and services are most desired by consumers as well as how to design and implement programs to efficiently communicate and distribute products and services. Our marketing students learn to make decisions about product design and quality, pricing, advertising, channels of distribution, and personal selling in ways to enhance consumer satisfaction and further the goals of the company or organization.

Business Core (39 credits)

BUS181Introduction to Business
ACC201Financial Accounting
ACC202Managerial Accounting
ECO202Principles Microeconomics
BUS239Business Law I
MGT305Organizational Behavior and Management
MGT325Business Processes and Supply Chain Management
MKT306Principles of Marketing
BUS311Applications of Statistics in Business
BUS315Introduction to Information Systems
FIN319Managerial Finance
BUS366International Business
BUS498Strategic Management

Business Electives (3 credits)

Marketing Major (21 credits)

371Personal Selling
381Marketing Research
385Consumer Behavior
466International Marketing
467Retail Management
486Advertising & Promotional Strategies
490Marketing Management Strategy

Distribution Requirements with co-requisites

Theology and Philosophy (9 credits)

THE
PHI292Ethics

Communication Arts - Oral and Written (9 credits)

ENG111
ENG112/210
SPE

Natural Science and Mathematics (9 credits)

MAT108Precal for Business
MAT152Elem Prob & Stats
SCI

Behavioral and Social Sciences (9 credits)

ECO201Principles of Macroeconomics
(3 credits required from: ANT, CRM, PSY, SOC)

Humanities and Arts (9 credits)

Non-Business Electives (15 credits)

CS180Introduction to Computers
ORI100Freshman Seminar
ORI300Career Readiness