Curriculum

AI & Digital Transformation (BSBA)

The AI & Digital Transformation major prepares students to apply artificial intelligence, business intelligence, automation, and digital technologies to solve business challenges. The curriculum emphasizes strategic thinking, AI implementation, project management, and organizational transformation through applied learning and real-world business experience.

Required Coursework for the AI & Digital Transformation Major

The major consists of six courses, each worth three credits, combining business strategy, technology implementation, and experiential learning.

AI & Digital Transformation Major Courses (18 Credits)

  • Students learn to assess organizational data readiness and use business intelligence to support decision-making. Topics include data quality, governance, KPI development, dashboard design, and communicating insights to business leaders.

  • Introduces project management principles and AI-enabled planning methods, including process mapping, workflow analysis, project scoping, and stakeholder coordination. Students learn to identify opportunities for automation and business process improvement.

  • Explores business process automation and agentic AI applications. Students learn to identify automation opportunities, design human-AI workflows, evaluate risks, and prototype AI-enabled business processes.

  • Examines how AI is integrated into business products, platforms, and enterprise systems. Topics include AI product management, CRM and ERP systems, vendor evaluation, build-versus-buy decisions, and system integration.

  • Prepares students to manage organizational change associated with AI adoption. Topics include stakeholder engagement, change management, workforce enablement, implementation planning, and measuring business value.

  • Students develop a comprehensive AI and digital transformation strategy for a real or simulated organization. Projects include an AI opportunity assessment, business case, implementation roadmap, governance considerations, and executive presentation.

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